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CEO EMEA of Ogilvy on How to Justify Investment to a CEO | Patou Nuytemans

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Manage episode 483112260 series 3133829
Content provided by Future London Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future London Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVcPatou Nuytemans, CEO EMEA of Ogilvy, one of the world's most iconic creative agencies. Discover how she went from being an "unlikely candidate" from Belgium and rose through the ranks by embracing diverse roles across three continents, pioneering digital transformation, and turning around challenging regions.In this interview, Patou shares her unexpected journey to becoming a CEO, her leadership philosophy, how she drives creative excellence across a global organisation. and how to talk your CEO to justify investment in design. 00:00 – Welcome Patou Nuytemans03:17 – The brave career moves that turned her into a leader 07:53 – Why Patou never chased titles—and what she chased instead 12:31 – “If you don’t communicate your wins, they don’t exist” 18:06 – How creatives should talk to their CEO (and be taken seriously) 22:41 – The structure that keeps 50+ teams aligned (you need this) 30:20 – What actually builds team culture (it’s not what you think) 35:44 – The 5 business metrics Ogilvy tracks 42:54 – “Creativity is a shortcut to big business impact—here’s how to prove it” 50:03 – Want a bigger budget? Say this to your CEO 55:29 – Why junior talent is more valuable than ever (even with AI) 57:49 – “Growth is my religion”: Patou’s personal philosophy on success 1:00:50 – Her wish for the world? More curiosity, more connection Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVc#CreativeLeadership #OgilvyCEO #BusinessOfCreativity #DesignLeadership #GlobalTeams #BorderlessCreativity #FutureLondonAcademy #PatouThains #CreativeAgency #LeadershipJourney #WomenInLeadership #AIAndCreativity #TeamCulture #CommunicationSkills #CreativeROI #BrandDifferentiation #ContinuousLearning #GlobalExperience #AwardRecognition #InternationalBusiness

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52 episodes

Artwork
iconShare
 
Manage episode 483112260 series 3133829
Content provided by Future London Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future London Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVcPatou Nuytemans, CEO EMEA of Ogilvy, one of the world's most iconic creative agencies. Discover how she went from being an "unlikely candidate" from Belgium and rose through the ranks by embracing diverse roles across three continents, pioneering digital transformation, and turning around challenging regions.In this interview, Patou shares her unexpected journey to becoming a CEO, her leadership philosophy, how she drives creative excellence across a global organisation. and how to talk your CEO to justify investment in design. 00:00 – Welcome Patou Nuytemans03:17 – The brave career moves that turned her into a leader 07:53 – Why Patou never chased titles—and what she chased instead 12:31 – “If you don’t communicate your wins, they don’t exist” 18:06 – How creatives should talk to their CEO (and be taken seriously) 22:41 – The structure that keeps 50+ teams aligned (you need this) 30:20 – What actually builds team culture (it’s not what you think) 35:44 – The 5 business metrics Ogilvy tracks 42:54 – “Creativity is a shortcut to big business impact—here’s how to prove it” 50:03 – Want a bigger budget? Say this to your CEO 55:29 – Why junior talent is more valuable than ever (even with AI) 57:49 – “Growth is my religion”: Patou’s personal philosophy on success 1:00:50 – Her wish for the world? More curiosity, more connection Learn about our Design Leaders programme 👉 https://fla.wiki/4dm4cVc#CreativeLeadership #OgilvyCEO #BusinessOfCreativity #DesignLeadership #GlobalTeams #BorderlessCreativity #FutureLondonAcademy #PatouThains #CreativeAgency #LeadershipJourney #WomenInLeadership #AIAndCreativity #TeamCulture #CommunicationSkills #CreativeROI #BrandDifferentiation #ContinuousLearning #GlobalExperience #AwardRecognition #InternationalBusiness

  continue reading

52 episodes

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