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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Manage episode 171833167 series 1257747
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Host, Nish Patel, responds to a question directly from listeners of the podcast about getting buy-in and support from the CMO (or other executives). So, how do you get the CMO to give a $#@! about Creative Operations? How do you find common ground with the executive teams, and continuously prove the value of creative operations? This episode covers what CMO's care about most, and how to get them on board. Have a question or want to schedule a Mini Workshop to focus on the areas that you are trying to improve in Creative Ops w. a breakout on how to get your CMO to care more about Creative Ops? Email: [email protected] Check out this full 2 day workshop in San Francisco; May 4 to 5 www.CreativeOpsSummit.com If you have any questions you would like us to dig into on a future episode let us know. [email protected] Start a conversation over at the CreativeOpsHub.com
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