In this episode of Creative Spark Plug, hosts Baashobe Majumdar and Rajesh Sharma sit down with Juhi Santani, a seasoned design consultant with over 20 years of experience, primarily in retail interiors. Juhi has worked extensively with a range of clients, from global brands to startups, crafting innovative and efficient retail environments. Her expertise spans across Big Box Retail, boutique stores, mall identity design, visual merchandising, and wayfinding systems. Through her agency, Retale Design, she has helped create memorable and impactful spaces, focusing on customer experience and brand identity.

Juhi shares her insights on how design can elevate a brand's presence, emphasizing the importance of cohesive interior, furniture, and graphic design solutions. She talks about the power of collaboration and how working closely with clients helps bring visions to life, creating spaces that not only look visually appealing but also support the brand’s functional needs. The conversation delves into her experiences working on a variety of projects, from mall interiors to retail rollouts, and the unique challenges faced in each.

Listeners will gain valuable insights into the world of retail design, the significance of creating customer-centric spaces, and the thought process behind effective visual merchandising. Juhi also offers advice to young professionals entering the design field, emphasizing the importance of adaptability, creative problem-solving, and teamwork. This episode is a must-listen for anyone interested in design, branding, and the intricacies of shaping retail environments.

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