Artwork
iconShare
 
Manage episode 515283555 series 1208793
Content provided by Becky Pluth and Becky Pluth Of The Bob Pike Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Becky Pluth and Becky Pluth Of The Bob Pike Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

People can recall the details of a story better than the details of a slide. Becky reveals the secret ingredient that will make a story memorable and the structure you can use to build short, memorable stories.

Research References:

Van Voorhis, S. (2023). Looking to Leave a Mark? Memorable Leaders Don’t Just Spout Statistics, They Tell Stories. Harvard Business School Working Knowledge. Link

Graeber, D. (2023). Stories, Statistics and Memory. CEPR / SSRN. Link | SSRN Link

Purchase Becky's new book here

Podcast available on iTunes here: https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2

On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd

And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos

Bob Pike Group is the industry-leading firm to train your trainers and design your training programs.

  continue reading

566 episodes