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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Angela sits down with Gus Bhandal, a LinkedIn trainer and marketing agency owner based in Coventry, to discuss authenticity in business and the power of being intentionally yourself.
Gus shares his unconventional journey from marketing professional to pub landlord and how running a pub for three years became the catalyst for starting his own marketing agency.
The conversation explores Gus's philosophy on LinkedIn: why being yourself is your biggest competitive advantage, how to create content that AI can't replicate, and the importance of consistent visibility. He explains his "force fields" approach to marketing and why he chose to specialise in LinkedIn.
Gus also talks about co-founding Uplift Live, an annual LinkedIn conference that brings together global specialists.
Throughout the episode, they discuss the reality of being a creative of colour in business and why surrounding yourself with good people matters more than anything else.
Plus, Gus reveals the story behind his signature orange branding and those Terry's Chocolate Oranges!
Links to Gus @ The M Guru:
The LinkedIn-first Digital Marketing Agency website: TheMGuru.co.uk
Subscribe to The Enlightenment
Connect with Gus on LinkedIn
Join The Squeeze membership
Join Gus’ free Facebook group
Meet Gus at Uplift Live - The LinkedIn focused conference
If you have enjoyed the podcast, please leave a review here. Thank you!
Contact Information
This podcast is hosted by award-winning graphic designer Angela Lyons of Lyons Creative.
If you have any questions or suggestions or would like to be featured on this podcast, please email [email protected]
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The opinions of our host and guests are their own.
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Chapters
1. 00:00 Introduction (00:00:00)
2. Gus Bhandal: The Marketing Guru (00:02:38)
3. The Journey from Pub Landlord to Marketing Agency (00:05:13)
4. Uplift Live: The LinkedIn Conference (00:10:57)
5. Building a Social Media Presence (00:16:50)
6. Dream Projects and Future Aspirations (00:21:57)
7. Advice to My Teenage Self (00:26:20)
8. The Importance of Branding (00:30:07)
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