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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.
In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine.
Subscribe to Niche Pursuits
Full transcript and show notes
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TIMESTAMPS
00:00 Building a $400K Community
03:23 Evolving Entrepreneurship Perspectives
06:26 "Pioneering Mastermind Communities Online"
10:04 Sustainable Small Creator Community
14:43 Success Through Consistent Visibility
17:41 "Embrace Accountability, Achieve Goals"
20:35 "Strategic Attention and Revenue Alignment"
24:58 "Content's Role: Passing the Regret Test"
27:36 "Building Valuable Peer Relationships"
30:02 Capped Membership Growth Strategy
35:57 Evaluating Recurring Revenue Viability
36:48 Sustaining Membership Engagement
42:29 Reducing Churn with Annual Memberships
45:04 "Importance of Valuing Membership Renewals"
46:41 "Creating Value Beyond Entry"
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RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
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ASK CREATOR SCIENCE
→ Submit your question here
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
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CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
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SPONSORS
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SAY THANKS
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