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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo.
While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy.
In this conversation, you'll hear us discuss his book experience. He published his book Sponsor Magnet in January, and I wanted to hear how things are going now, midway through the year. And we talk about my book progress and why I'm thinking so much about writing.
Full transcript and show notes
Justin's Website / Instagram / Twitter / YouTube / TikTok
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TIMESTAMPS
00:00 Creator Science with Justin Moore
06:15 Pursuing Book Reviews Diligently
07:59 Strategizing Review Acquisition Campaign
11:00 Navigating Publishing Industry Nuances
13:42 Loss Leader Book Marketing Strategy
18:11 Unexpected Audience Insight
20:25 Book-Based Marketing Strategy Experiment
24:57 Embracing Optimization Over Novelty
29:12 Future Book Strategies and Ideas
32:52 Exploring Traditional Publishing Process
34:06 Seeking Audience Expansion & Flexibility
38:19 Balancing Book Writing Challenges
42:23 Books' Unique Impact on Readers
46:05 AI-Enriched Responses for Business
48:39 Exploring Publishing Opportunities Now
51:09 Talk Next Week
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RECOMMENDED NEXT EPISODE
→ #239: Justin Moore – What if feels like launching a book and an in-person event at the same time
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