Are you interested in the latest trends in the participation marketplace? Want to learn how credit unions are changing the lending landscape? In this episode of Credit Union Conversations, host Mark Ritter chats with Tom Halliday, Vice President of Lending Sales at MBFS, to discuss the state of consumer lending in mid-2025. From the surprising member-focused approach of credit unions to the importance of clear communication in simplifying the loan process, this episode explores what drives success in lending today. Tune in for insights on overcoming business lending challenges and succeeding in a competitive market!

IN THIS EPISODE:

• (00:00) Intro: Meet Tom Halliday
• (02:24) Tom Halliday’s origin story, detailing his transition from consumer lending to joining MBFS as Vice President of Lending Sales
• (03:18) Discussion of the member-focused approach of credit unions, contrasting it with the profit-driven mindset of commercial banks
• (07:23) Discussion shifts to the state of the lending market in 2025
• (13:15) Communication is key to a smooth loan process; clear expectations and complete borrower information will avoid delay
• (19:15) Key factors for successful credit union lending programs are outlined
• (21:11) The participation marketplace is described as highly competitive, with more credit unions looking to buy

• Credit unions prioritize member relationships, focusing on understanding borrowers' stories and goals, unlike commercial banks, which often treat borrowers as numbers.
• Effective communication is crucial for seamless loan processes, ensuring clear expectations and prompt responses between borrowers, relationship managers, and credit unions.
• The participation marketplace is highly competitive in 2025, with more credit unions seeking to buy loan participations than available opportunities, requiring quick responses to secure deals.

Mark Ritter - Website

Mark Ritter - LinkedIn

Tom Halliday - MBFS

Tom Halladay 302-545-3424