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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does YouTube really want? For years, it was long-form content, where more minutes meant more revenue. But after the TikTok takeover, YouTube abruptly pivoted to short-form, which is great for getting creators more eyeballs, but not as great for ad dollars.
This week’s creator, Aimee Page of the Crazy Craft Lady, has had success on YouTube with long-form content. But should she suddenly start creating short-form content to keep up with this trend? How should creators meet the algorithm at this moment? And, most of all: where do they find the time?
Fresh off Made on YouTube 2025, we’re joined by Linda Petta, who delivers the hottest updates about what YouTube is doing to help creators out. Linda shares the best strategies she’s learned from years of helping creators achieve the biggest ROI from their efforts.
Free creator resources:
Resources for Raptive members:
4 episodes
