Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite. ----------------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ ----------------- In this episode, you'll learn: (00:00) Intro (00:02) What is rebranding? (05:58) Process of rebranding (12:14) How to measure the impact of rebranding? (18:45) Challenges and impact of rebranding ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes