In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.

She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms.

So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned traditional launch tactics into a marketing marathon that paid off big.

In this case study style launch debrief, you’ll hear how she blends paid bootcamps, no-slide-deck masterclasses, alumni-driven sales calls, and relentless audience education to create record-breaking results.

Thank you to our sponsor:

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Connect with Callan:

• Join Callan’s Effortless Business AI Bootcamp, kicking off October 2nd (use code 'TEBB100' to get your $97 ticket for free): myrootabl.com/r/P6Wsllyz?rootabl=cubicletoceo
• https://theuncommonbusiness.co/
• IG: @callanfaulkner

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