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Episode Notes

00:00 The Possibility Of Your Avoided Question

01:21 Welcome to Curated Questions

01:59 Tangled Wings' Impact

04:31 The Question That Changes Questions

07:43 When Your Brain Says "Nope" (A Friendly Science Tour)

12:06 The Locked Door Model (Your Map to the Question)

15:11 A Personal Interlude (When I Found My Door)

16:10 From Boardroom to Living Room (How This Scales)

19:45 When Giants Finally Ask (The Storm Before the Breakthrough)

26:05 Integration Accelerators (Making It Stick)

27:07 Why This Matters Now (The Gentle Urgency)

28:22 Three Companion Questions (For Your Toolkit)

29:32 Your Next 48 Hours

32:01 Takeaways - Choose Your Own Adventure

Resources Mentioned

Sumner Crenshaw

Jerry Colonna

David Eagleman

Leonard Mlodinow

Antonio Damasio

Leon Festinger

Satya Nadella

Mary Oliver

Producer Ben Ford

Beauty Pill

Questions Asked

What question are you avoiding that would change everything?

What topic made you slightly tense when I said “that decision you keep postponing”?

Where does it hurt?

What are you willing to give up that you love in order to change those conditions?

How has it benefited you to maintain these conditions you say you don’t want?

What am I avoiding right now, this week?

What topic, if I brought it up right now, would make you want to skip ahead in this podcast?

When will it be?

How much is enough?

What’s the cost of not asking?

Is it above your integrity grade?

What would our best competitor assume we’re too afraid to do?

If my kid was watching me handle this, what would I want them to learn?

Where are we optimizing for looking good instead of being good?

What would be different if…?

What does it look like to be a modern-day Freedom Rider?

How does my embrace of the American myth change upon the discovery of the broken treaties and massacres enacted on Indigenous people?

How do I hold dear to a faith when the church protected abusers and the powerful while endorsing slavery?

Why is there no national memorial celebrating the resilience of those enslaved and holding to account those who perpetrated the evil in our American history?

What if people don’t want to drive to a store?

What if they didn’t have to?

What if film is temporary?

What if photos are social?

What behavior does our incentive system actually reward?

Are we helping our customers succeed, or just protecting Windows?

What are we really afraid will happen if we plan for our own absence?

What am I pretending not to know about what my partner needs?

What question would my teenager ask if they felt truly safe?

What story do I tell about why I can’t change this?

What would I do if I knew I was already enough?

What if the future isn’t about PCs?

Are we a PC chip company, or are we a chip company that happens to make PC processors?

What question am I avoiding?

Are you? Or are you avoiding something more specific that might actually require change next Monday?

What elephant do you see in my room that I keep walking around?

Why do we keep this meeting?

Why does the team need to be aligned?

Why are we siloed?

How would we design collaboration into our resource model?

If we had zero history, zero sunk cost, and zero politics, what would we do?

What would someone who loves our mission but sees our flaws say we’re avoiding?

What question are we avoiding?

What would change if we asked it?

What is the smallest next step?

Should I change jobs?

Am I becoming who I want to be?

Who do I want to be when I’m no longer afraid?

Where have we stopped questioning?

What are we pretending not to know?

What would be different in 90 days if we faced this?

What question am I avoiding this week that would change my next 90 days?

What question am I avoiding today?

What question do you think I’m avoiding?

What question are we all thinking but no one’s saying?

What assumption haven’t we tested since we wrote this?

Where do our stated values and daily behaviors most diverge?

What are we not discussing that our successors will wish we had?

What would our most frustrated customer say we’re avoiding?

What would we try if we knew we could iterate our way to success?

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56 episodes