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Welcome to a transformative episode of the Curiosity Code Podcast, your go-to fintech podcast for actionable business advice and tips.It's a pleasure to welcome Herman Lundquist, a B2B marketing advisor known for his dynamic approach to helping B2B companies and fintech startups grow their business. Our guest is the one behind the transformation of Canon's sales team, and he's ready to share his insights on business marketing, which he has gained from many years of experience in business consulting.Whether running a fledgling startup or looking to scale your established business, this episode is packed with business tips and insights into making complex marketing concepts accessible and actionable. If you apply all these tactics correctly, it can result in more referrals and business opportunities. You'll also learn why a business might need a third-party marketing consultant and how to get the most out of this partnership.---- 00:00 Introduction to Herman Lundquist- 01:10 Herman's transition from DJ to marketing specialist- 03:08 The shift from product-focused to customer-centric marketing- 05:36 Revolutionary sales increase at Canon through strategic marketing- 06:33 Herman's corporate journey and venture into consultancy- 10:38 Simplification in marketing and its impact- 19:40 Effective communication and content strategy tips- 27:50 Applying big corporation strategies to startups and SMEs- 31:09 Herman's approach to practical, impactful marketing advice- 37:47 Conclusion and takeaways

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