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Marketing Secrets for FinTech's Expanding Globally with Alex Romanovich
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Curious about how to grow your FinTech business in other countries? Learn global expansion strategies and essential steps for successful international market entry for FinTechs in this episode with Alex Romanovich, CEO and global CMO at GlobalEdgeMarkets. Drawing from his background with IBM, American Express, and as managing advisor partner at WeFound Health, Alex offers insights into the most overlooked factors determining international expansion success. Discover how FinTech's digital transformation with AI is changing expansion, alongside the critical need to navigate FinTech's regulatory compliance and understand diverse markets. Find out actionable FinTech marketing for global audiences and trust-building techniques to scale internationally.
• Regulatory complexity is often underestimated by expanding companies
• Understanding local customer behavior crucial for both B2C and B2B fintech
• Cultural adaptation and local talent acquisition essential for market entry
• Infrastructure scalability achieved through strategic local partnerships
• Case of N26 German neobank demonstrates importance of regulatory preparation
• Trust-building through regulatory compliance and partnerships with established players
• Content personalization and localized customer experiences drive expansion success
• AI applications in fraud detection, emotion analysis, and personalized financial advice
• Personalization strategies transferable between healthcare and fintech industries
• Community-driven growth more effective than traditional brand building
• Marketing requires constant experimentation and audience segmentation
To learn more about global expansion strategies and digital transformation in the fintech space, follow the Curiosity Code Podcast.
Thank you for listening!
SUBSCRIBE to the YouTube channel here: https://www.youtube.com/@CuriosityCodePodcast
Connect with Productera:
Website: https://productera.io
Linkedin: / alexkhomyakov
Become a guest: https://productera.io/podcast
Chapters
1. Introduction to Alex Romanovich (00:00:00)
2. Digital Transformation in Global Expansion (00:09:46)
3. Crucial Factors for International FinTech Success (00:16:15)
4. Marketing & Trust Building Strategies (00:27:33)
5. AI Applications in FinTech Innovation (00:37:27)
6. Community-Driven Growth and Marketing Experimentation (00:48:01)
32 episodes
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