In this episode of the Customer Connect Podcast, Nicole sits down with business and mindset coach Krista Williamson—a former retailer turned coach—to talk about the everyday habits that quietly hold business owners back. Together they unpack why so many of us avoid the tasks we know will move our business forward, and how small mindset and routine shifts can make the difference between constant overwhelm and genuine progress.

Krista shares insights from her 20 years in retail and her five years coaching business owners who feel stretched, overworked, and stuck. They explore the psychology behind procrastination, the hidden stories we tell ourselves, and practical ways to shrink, connect, and routine our work so it feels manageable—and profitable. From simple routines to tackling financial fears and delegation, this is a candid look at how to get unstuck without adding more pressure.

They also discuss visibility—why stepping into the spotlight matters for customer connection, and how to ease into it without feeling like you’re performing. Krista and Nicole share personal examples of discomfort and growth, proving that visibility doesn’t require perfection, just consistency and authenticity.

Finally, they dive into the real value of coaching. Krista explains why the right coach helps you see blind spots, stay accountable, and rebuild momentum when business feels heavy. If you’ve been feeling overwhelmed, hiding behind tasks that “feel productive,” or avoiding being seen in your business, this conversation will help you reconnect with your purpose and customers—and find simpler, more sustainable ways to grow.

To connect with Krista:

Website - https://kristawilliamson.com/

Instagram - https://www.instagram.com/kristawilliamsoncoaching/

A New Ambition Podcast - https://open.spotify.com/show/2EdphP8liwfMq105PCP7HH

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers