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Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Jessica is the Co-Founder and CEO of Wonderment. Wonderment helps e-commerce merchants grow and scale their businesses. She has tremendous experience in marketing and startups. Her career expertise has included working at HubSpot, InVision and Techstars. Here are just a few of the topics we discussed in this episode:
- How Wonderment came to be
- User journey, pain points and why coding can wait
- Mastering customer research for product
- Avoiding bias in your research
- Operationalizing your product research
- Understanding the why behind what your building
Resources
Reaching out to Jessica
28 episodes
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