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Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
Manage episode 478852738 series 3244504
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Personalization at scale has long been a dream of marketers. But until recently it has been more superficial than helpful, constrained by legacy technology and processes. Today, however, AI makes it easier to do than ever before. Now the only thing holding marketers back, according to personalization expert Mark Abraham, is their campaign mindset.
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