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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Follow Rhea on LinkedIn
Follow Will Laurenson on LinkedIn
Check out Customers Who Click
Check out our 5 most downloaded episodes:
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
1. Balancing Acquisition and Retention in Ecommerce
2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing
3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market
4. How to Start Your Own Conversion Rate Optimisation Program
5. How to Integrate SMS into your Marketing Automation
Rhea Fox, former Digital Director at Ted Baker, joins Will Laurenson to discuss the challenges and opportunities in e-commerce. From the rise of marketplaces and competing with Amazon to returns management and AI-powered sizing tools, Rhea shares her expertise on what brands should focus on in 2025. They also explore the importance of attribution models, SMS and WhatsApp marketing, and why retailers need to prioritise profitability over revenue growth. Whether you're a DTC brand or selling across multiple channels, this episode is filled with valuable insights on navigating the ever-changing e-commerce landscape.
243 episodes
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