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What happens when an artist takes up the straight razor? Meet Ian Gerald, owner of Palm Desert Barbershop and two-time winner of Barbershop of the Year in the Coachella Valley. His unexpected journey from professional BMX rider to master barber began with a devastating diagnosis of multiple sclerosis at age 18, forcing him to reimagine his future.
In this candid conversation, Ian reveals how discovering the traditional barbershop culture sparked a new passion. Unlike many in his field, he learned his craft through apprenticeship rather than conventional schooling, immersing himself in the time-honored traditions of hot towel shaves and precise cuts. When fate offered him the chance to purchase a shop after working there just one month, he transformed it into a haven of craftsmanship and connection.
The magic of Palm Desert Barbershop lies in its unique atmosphere—thirteen vintage guitars line the walls, an old jukebox plays in the corner, and complimentary beer awaits clients. But beneath these distinctive touches lies Ian's core philosophy: "Outcome Over Income." This mantra guides his approach to business, prioritizing quality over quantity and genuine relationships over rapid turnover. As he explains, "We sit down, we'll talk to you and keep the conversation going and really be interested in what you have to say."
Beyond barbering, Ian pursues diverse artistic endeavors from leather crafting to preserved butterfly art, even trading Pokémon cards for guitars. His home reflects this creative spirit with coffin bookshelves and black-and-white striped walls. For aspiring barbers and entrepreneurs, his advice remains steadfast—do it for passion, not profit, and create something you're genuinely proud to share with your community.
Visit Palm Desert Barbershop at the corner of Gerald Ford and Cook Street in Palm Desert, or follow Ian's creative journey on Instagram at @thebarbershoppd and @dybs_art.