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Marketing Is a Growth Engine: A Wake-Up Call for CMOs

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Manage episode 474432087 series 2883074
Content provided by Dom Nicastro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Nicastro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver.

In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 474432087 series 2883074
Content provided by Dom Nicastro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Nicastro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver.

In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.

  continue reading

70 episodes

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