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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you could measure trust in real time?
Tim McCleary brings neuroscience, global experience design, and deep culture work into one unique conversation. As the founder of The Involvement Practice, Tim helps organizations move from slogans to action... building trust and performance from the inside out.
In this episode, we talk about:
- His work with neuroscientist Paul Zak to measure trust
- The global truth: people are people
- How to localize culture without diluting it
- Why great branding must match real experience
- The 3 S’s of memory-making: sight, sound, and scent
High-trust cultures perform better. Tim shows us how to build them... and how to prove it.
CHAPTERS
0:00 Meet Tim McCleary
1:32 Why communication is the throughline
4:54 The origin of Involvement Culture
8:57 Localizing global strategy
12:05 Brand, culture, and customer experience
16:21 When CX lost its way... and where it’s going
19:34 The experience economy and emotional design
22:58 First Class Lounge
28:08 Neuroscience and the measurement of trust
33:20 What to do with trust data
34:58 Where to find Tim
Guest Links:
🌐 The Involvement Practice: theinvolvementpractice.com
🧠 Be Human Project: theinvolvementpractice.com/be-human
If you like CX Passport, I have 3 quick requests:
✅Subscribe to the CX Passport YouTube channel: youtube.com/@cxpassport
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I'm Rick Denton and I believe the best meals are served outside and require a passport.
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