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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most podcasters think longer episodes show more expertise. They're wrong. Shorter episodes show more respect.
We break down the attention economics behind our 4-minute format:
- The brutal math: 90% finish 4-minute episodes vs 20% finish 40-minute episodes
- Attention economics: Every second you demand is a second they could spend elsewhere
- The Netflix effect: People binge short, valuable content but abandon long rambling
- Quality density beats quantity: More insight per minute = more authority per episode
- The contrarian truth: Long-form is ego, short-form is strategy
- Respect psychology: Valuing their time = they value your message
Key insight: Your investors have 4 minutes between meetings, not 40. When you respect that reality, they respect your message.
Host: Rachael. Premium positioning ads included.
37 episodes
