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Jen Grubb of MilkPEP talks about their initiative to attract targeted consumers to dairy
Manage episode 480171116 series 3344523
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In this episode of DairyVoice, Connie Kuber of Sealpro Silage Barrier Films speaks with Jenn Grubb. Jen is Senior Marketing Manager with MilkPEP and they discuss initiatives to attract primarily youth to dairy. MilkPEP was borne by a 1990 Act of Congress to increase dairy milk consumption through category-level consumer marketing and they provide milk processors with national programs, actionable resources, industry insights and customizable marketing materials.
This discussion explains who and how they target the consumer to promote milk, including gaming and social media programs.
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