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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we discuss Autodesk’s strategic shift from selling perpetual software licenses to adopting a subscription-based model, influenced by industry trends from companies like Microsoft and Adobe, with Jeff MacMillan, Senior Director Business Models & Pricing. This transition, initiated in the early to mid-2010s, aimed to create a more resilient business model following the financial crisis, providing continuous updates and reducing costs for products such as AutoCAD LT. Initially met with hesitation, the subscription model eventually gained traction leading to today’s hybrid model.
Find us on your favorite podcast app to unlock the secrets for successful subscription and usage-based business models.
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