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How Ground Truth Data Fuels Accurate Machine Learning Models with Rouzbeh Gerami of Nielsen

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Manage episode 449974733 series 3482550
Content provided by Nandi Ngubentombi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nandi Ngubentombi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Rouzbeh Gerami, Senior Vice President of Data Science at Nielsen, joins us on this episode to discuss the complexities of measuring audiences and defining their characteristics across diverse media and platforms. He explains how the shift toward digital privacy impacts audience measurement and highlights the crucial role of high-quality ground truth data in teaching machine learning models to correct massive raw data.

Key Takeaways:

(03:08) How physics equips data scientists with unique skills.

(08:43) Nielsen’s history and mission.

(09:23) The evolution of audience measurement.

(11:46) The challenge of measuring fragmented digital media consumption.

(16:12) Nielsen’s efforts to stay relevant in the privacy-protected world.

(20:20) Ground truths help AI learn and correct massive data.

(23:40) Privacy’s impact on smaller publishers and media outlets.

(32:40) The need for continuous learning in a rapidly evolving industry.

Resources Mentioned:

Rouzbeh Gerami -

https://www.linkedin.com/in/rouzbeh-gerami-69b0b77/

Nielsen One Ads -

https://www.nielsen.com/news-center/2023/nielsen-one-launches-globally/

“The Innovator’s Dilemma” by Clayton Christensen -

https://www.hbs.edu/faculty/Pages/item.aspx?num=46

Thanks for listening to the Data Masters Podcast. If you enjoyed this episode, be sure to subscribe so you never miss our latest discussions and insights into the ever-changing world of data.

#DataStrategy #DataManagement #DataMastersPodcast

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 449974733 series 3482550
Content provided by Nandi Ngubentombi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nandi Ngubentombi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Rouzbeh Gerami, Senior Vice President of Data Science at Nielsen, joins us on this episode to discuss the complexities of measuring audiences and defining their characteristics across diverse media and platforms. He explains how the shift toward digital privacy impacts audience measurement and highlights the crucial role of high-quality ground truth data in teaching machine learning models to correct massive raw data.

Key Takeaways:

(03:08) How physics equips data scientists with unique skills.

(08:43) Nielsen’s history and mission.

(09:23) The evolution of audience measurement.

(11:46) The challenge of measuring fragmented digital media consumption.

(16:12) Nielsen’s efforts to stay relevant in the privacy-protected world.

(20:20) Ground truths help AI learn and correct massive data.

(23:40) Privacy’s impact on smaller publishers and media outlets.

(32:40) The need for continuous learning in a rapidly evolving industry.

Resources Mentioned:

Rouzbeh Gerami -

https://www.linkedin.com/in/rouzbeh-gerami-69b0b77/

Nielsen One Ads -

https://www.nielsen.com/news-center/2023/nielsen-one-launches-globally/

“The Innovator’s Dilemma” by Clayton Christensen -

https://www.hbs.edu/faculty/Pages/item.aspx?num=46

Thanks for listening to the Data Masters Podcast. If you enjoyed this episode, be sure to subscribe so you never miss our latest discussions and insights into the ever-changing world of data.

#DataStrategy #DataManagement #DataMastersPodcast

  continue reading

44 episodes

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