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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most of the modern data stack has transformed, pipelines, compute, governance. But BI? It’s still the same dashboards and reports we were using 20 years ago. Expensive, read-only, and delivering the worst ROI in the stack.
In this episode of Data Matas, Ollie Hughes, CEO of Count, joins Aaron Phethean to share why BI tools eroded trust, why AI won’t fix reporting chaos, and how data teams can escape the “service trap” to become real decision-making partners.
You’ll learn:
▶️ Why BI tools are the worst ROI in the modern stack
▶️ How the “service trap” caps your team’s value
▶️ Why AI makes reporting faster but not better
▶️ How to build trust in data beyond accuracy alone
▶️ Why ruthless prioritisation is the ultimate lever for data leaders
This is a practical, candid conversation about the real challenges data teams face — and how to refocus BI on clarity, trust, and decisions that matter.
📺 Subscribe for more real conversations with data leaders: https://www.youtube.com/@matatika
🎙️ Listen on all major podcast platforms: https://www.matatika.com/podcasts/
16 episodes
