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My guest today is Jakob Eliason.

He's one of the co-founders of Pickleball Pop Ups. 'Pickelball as a service' as Jakob describes the concept.

This one was fun because that's the foundation of what Jakob and his partner and team are doing with the sport.

We had a great conversation about the business model, financialization, and where this idea all began.

Spoiler: like a lot of good ideas, it started with craft beer.

Check Jakob's business out at www.pickelballpopups.com

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235 episodes