My guest today is Jimi Gibson.

Jimi is a trained magician.

He's used his magic skills to help us understand marketing and strategy a little bit better.

This is a fun conversation.

We talk about Jimi's work at The Thrive Agency and how the unique culture drives impact.

We discuss audience bullseyes and dehumanizing language.

We talk about humanity.

Jimi shares a great lesson from his training in Canada while he was standing on a stump.

Jimi also shares a key takeaway from his TED Talk about the magic we all have within us.

This one is great.

Let me know what you think by sending me an email at [email protected]

Sign up for the first in a five part webinar series on selling tickets in uncertain times. April 1st at 1 PM Eastern time "Understanding the Premium & Single Ticket Buyer Mindset in a Downturn".

Visit my website www.DaveWakeman.com and sign up for my newsletter so you don't miss these things, articles, or other fun stuff!

Share the podcast! Rate it! Review it!

This helps me continue to give you great conversations.