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Modernizing Classics with Jonathan Ward of ICON

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Manage episode 447765728 series 2285149
Content provided by Nathan Mersereau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Mersereau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, host Nathan Mersereau speaks with Jonathan Ward, CEO of ICON4x4. Jonathan shares his journey from restoring vintage vehicles to building a thriving business that combines nostalgia with modern functionality. He discusses the challenges of balancing creativity with business demands and the importance of staying true to his vision. Key Takeaways:

(06:31) Mr. Toyoda’s surprising visit to the shop. (10:13) The appeal of nostalgia in classic cars. (14:44) Balancing modern features with vintage design. (18:44) Culture and diversity as a driving force in growth. (22:12) Building a business rooted in craftsmanship. (25:50) Crafting humanity despite market pressures.

Resources Mentioned:

Jonathan Ward - https://www.linkedin.com/in/jonathan-ward-b3750353/

ICON Website - https://www.icon4x4.com/about-icon/

Toyota Global - https://global.toyota/

Pendleton Woolen Mills - https://www.pendleton-usa.com/

Thanks for joining us for the latest episode of “Day in a Canoe.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any of our insightful conversations. If you’d like us to help you define what true wealth means to you, go to www.planningalt.com and take our assessment. Planning Alternatives is an investment advisory firm registered with the Securities and Exchange Commission. Any opinions expressed may not reflect those of Planning Alternatives.

#VintageRestoration #IndustrialDesign #ClassicCars #AutomotiveCraftsmanship

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 447765728 series 2285149
Content provided by Nathan Mersereau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Mersereau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, host Nathan Mersereau speaks with Jonathan Ward, CEO of ICON4x4. Jonathan shares his journey from restoring vintage vehicles to building a thriving business that combines nostalgia with modern functionality. He discusses the challenges of balancing creativity with business demands and the importance of staying true to his vision. Key Takeaways:

(06:31) Mr. Toyoda’s surprising visit to the shop. (10:13) The appeal of nostalgia in classic cars. (14:44) Balancing modern features with vintage design. (18:44) Culture and diversity as a driving force in growth. (22:12) Building a business rooted in craftsmanship. (25:50) Crafting humanity despite market pressures.

Resources Mentioned:

Jonathan Ward - https://www.linkedin.com/in/jonathan-ward-b3750353/

ICON Website - https://www.icon4x4.com/about-icon/

Toyota Global - https://global.toyota/

Pendleton Woolen Mills - https://www.pendleton-usa.com/

Thanks for joining us for the latest episode of “Day in a Canoe.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any of our insightful conversations. If you’d like us to help you define what true wealth means to you, go to www.planningalt.com and take our assessment. Planning Alternatives is an investment advisory firm registered with the Securities and Exchange Commission. Any opinions expressed may not reflect those of Planning Alternatives.

#VintageRestoration #IndustrialDesign #ClassicCars #AutomotiveCraftsmanship

  continue reading

73 episodes

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