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In this episode, Lindsay Pinchuk addresses the challenges of navigating social media during a crisis, particularly in light of the recent wildfires in Los Angeles. She emphasizes the importance of empathy, community support, and thoughtful content planning for businesses. Lindsay provides actionable tips for business owners on how to engage with their audience authentically while being sensitive to current events. The episode serves as a guide for maintaining brand integrity and fostering community connections during difficult times.

Takeaways

• It's important to acknowledge the current crisis with empathy.
• Your community will remember if you're silent during a crisis.
• Avoid using a crisis as an opportunity to sell products.
• Prioritize empathy over sales in your messaging.
• Engage thoughtfully with your audience's feedback.
• Create a crisis content plan for future events.
• Stay informed about the situation to avoid being tone deaf.
• Review and adjust your scheduled content to align with current events.
• Support your community through meaningful actions and donations.
• Lead with authenticity and empathy as a business owner.

Grab Lindsay's resource list for helping the victims of the LA Wildfires: https://thechaitea.beehiiv.com/p/lawildfirerelief

Make sure you follow @lindsaypinchuk and @dearfoundher on Instagram.

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