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Feeling stretched thin by the pressure to "do it all" online? In this episode, we're pulling back the curtain on what the creator landscape really feels like in 2025. I'm sitting down with world-renowned dietitian and mega-creator Abbey Sharp, who's built a multi-platform empire over 14 years… and is finally saying the quiet part out loud: the hustle, the burnout, the imposter syndrome, the pressure to keep performing.

From navigating criticism to building multiple income streams to launching a supplement company with integrity, Abbey is as transparent as it gets and her honesty in this conversation is a breath of fresh air for any entrepreneur who's ever questioned whether they can keep up.

Tune in to hear:

  • What it actually takes to stay relevant in a changing media landscape (and why so many early creators disappeared)
  • The emotional and mental cost of content creation and how Abbey is redefining her 2026 goals after burnout and a cancer diagnosis
  • The truth about monetization: what's still working, what's dead, and what she'd never recommend starting in 2025
  • The supplement industry secrets she learned building her brand and why transparency matters more than ever
  • How to navigate criticism, protect your mental health, and build a business that feels sustainable
  • The one thing she wishes more dietitians understood about charging for their expertise
  • The behind-the-scenes realities of launching books, running teams, and staying human while leading a massive online brand

Connect with Abbey: Instagram: https://www.instagram.com/abbeyskitchen YouTube: https://www.youtube.com/channel/UCKLz-9xkpPNjK26PqbjHn7Q TikTok: https://www.tiktok.com/@abbeyskitchen?lang=en Website: https://www.abbeyskitchen.com/ Pre-order your copy of Abbey's newest book: https://www.abbeyskitchen.com/hunger-crushing-combo/

Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

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171 episodes