Truly Understanding Consumer Behavior - with the Help of AI

Decoding AI for Marketing

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6M ago 38:05

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Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like.

For Further Reading:

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

34 episodes

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI