Welcome to Decoding Growth, where unfiltered conversations and bold ideas are reshaping retirement. In this episode, hosts Lisa Kottler and Will Press sit down with Dan Beck, co-founder and CEO of 401GO, to explore how innovation, empathy, and a customer-first mindset are transforming the small business retirement market.

While others talk about serving small employers, Dan and his team are actually doing it. From tackling legacy systems to designing technology that reduces friction and humanizes finance, this episode breaks down what it truly means to modernize an industry that’s been slow to evolve.

If you’ve ever wondered why so many small businesses still struggle to offer 401(k) plans — and what it takes to fix that — this conversation is your roadmap.

⏱ Timestamps

00:00 – Welcome to Decoding Growth: The new playbook for retirement innovation

00:33 – Introducing Dan Beck, co-founder and CEO of 401GO

01:40 – From e-commerce to fintech: Dan’s journey into retirement innovation

03:08 – The origin story: when solving his own 401(k) problem sparked a startup

05:20 – Why curiosity drives entrepreneurship and change

07:14 – Lessons from e-commerce: reducing friction and building better experiences

10:08 – Understanding the small business pain point — why complexity kills adoption

13:22 – How 401GO’s “own the friction” philosophy reshapes advisor relationships

16:18 – Building for small businesses: empathy over industry jargon

18:45 – Real-life impact: helping employees save their first dollar

21:10 – Human design + tech innovation: the secret to long-term engagement

25:04 – Redefining advisor partnerships and distribution models

29:28 – Why automation and relationships must coexist

32:00 – The danger of legacy thinking and the power of outside perspective

35:46 – Bootstrapping vs. venture capital: building for growth with integrity

38:25 – Lessons on innovation from startups and legacy firms

42:14 – How big companies and fintechs can collaborate instead of compete

46:00 – Innovation inside risk-averse industries: how to make it work

50:27 – The mindset shift: experimentation, autonomy, and innovation

55:19 – What incumbents can learn from startups — and vice versa

59:00 – The surprising truth: this industry wants to change

1:02:00 – Closing reflections: curiosity, empathy, and the future of 401(k)s

💡 Key Takeaways

• “Own the friction” — make complexity your responsibility, not your client’s.

• Real innovation starts with solving real problems, not chasing shiny tech.

• Empathy + automation = sustainable business transformation.

• Small businesses deserve better access, clarity, and care in financial services.

• The retirement industry is ready to evolve — it just needs better tools.

🔔 Join the Movement

If this episode inspired you:

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💬 Comment your biggest takeaway — how do you “own the friction” in your business?

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Because innovation isn’t about technology — it’s about courage, curiosity, and care. 💬🚀