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Made to Stick – The Science of Memorable Ideas
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In this episode of Deep Dive: Business, Marketing, and Love, we break down Made to Stick by Chip and Dan Heath—an essential guide for anyone who wants their ideas to be unforgettable. Learn the 6 principles behind ideas that catch on: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion, and Stories (SUCCESs). Whether you’re a brand strategist, marketer, teacher, or creative, this episode will help you craft messages that truly resonate.
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