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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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This week, Nikola is joined by Becky Kershaw, Deployments Lead at PolyAI.
Becky shares how using her own British accent for AI voice cloning increased engagement in outbound sales, showing the power of personalization and cultural fit.
They also discuss the crucial role of forward-deployed engineers—AI engineers, product managers, and dialogue designers—who immerse themselves in the customer’s world to deliver real results by:
- Solving complex problems
- Integrating with fractured legacy systems
- Continuously fine-tuning AI based on real-world feedback
Finally, Becky highlights the importance of linguistic expertise in shaping voices and prompts that make AI experiences effective and user-friendly.
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