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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In today's episode, we are joined by Shannon Danzy, Senior Director of Research and Strategy at the Insights Association. Shannon will guide us through best practices for questionnaire design, specifically focusing on how to address sexual orientation and gender identity in a respectful and inclusive manner. With her extensive expertise in research and strategy, Shannon will share valuable insights into how market researchers can create questionnaires that are sensitive to the diverse experiences and identities of respondents. We will explore how inclusive question design can improve data accuracy, foster a more welcoming environment, and ensure that all voices are heard in research studies. Don't miss this in-depth conversation on navigating the complexities of gender and sexual orientation in market research.
October 18, 2024
12 episodes
