#562: The One Calendar Shift That Led To Property Llama's Profitability Denver Investment Real Estate podcast

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#562: The One Calendar Shift That Led to Property Llama's Profitability

2d ago 13:54

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In today’s special episode, I’m taking a different approach. Instead of our typical discussion on investment strategies and market trends, I’m pulling back the curtain on Property Llama as a business. Our behind-the-scenes content consistently performs well with our audience, and sharing our journey helps us connect with potential team members, deal flow, and capital partners who align with our vision.

Episode Overview

Throughout this episode, I share three major updates from Property Llama’s recent business developments. First, I explain a simple yet powerful change to our quarterly planning structure that dramatically improved our momentum. Next, I discuss how we achieved profitability in December 2024 by applying the theory of constraints to our business operations. Finally, I reveal our plans to launch a comprehensive marketplace of investment opportunities in response to direct feedback from our community.

https://youtu.be/09UCJKb211Y

Timestamps

(00:10) Introduction
(03:01) Strategic Calendar Shift for Business Momentum
(04:30) January Performance with New Quarterly System
(06:17) Achieving Profitability in December 2024
(07:44) Theory of Constraints in Business Growth
(09:10) Developing Solutions for Underperforming Portfolios
(11:57) Marketplace Launch for Investment Opportunities
(13:48) Final Thoughts on Quarterly Updates

Reimagining Quarterly Planning for Better Results

One of the most impactful changes we made this year was adjusting our quarterly planning calendar to better align with the natural flow of real estate business cycles.

“What we changed last year for Property Llama was we actually changed our goal setting, our quarter reporting off by one month from the traditional calendar setting. So rather than being January, February, March is Q1, our Q1 is February, March, April.”

This simple shift meant our Q4 period (November, December, January) allowed us to maintain momentum through typically slow December and enter January with clear direction.
The result was unprecedented execution in January, with the team fully aligned and focused despite challenging market conditions.

This minor adjustment cost nothing to implement but proved invaluable for maintaining our operational rhythm. For fellow business owners, questioning your planning calendar might unlock similar improvements in your organization’s performance.

Achieving Profitability Through Focus

The highlight of our Q4 results was reaching profitability in December 2024, a critical milestone for any growing business. This achievement didn’t happen by accident but through deliberate focus and strategic discipline.

“From a strategic level and a leadership level, the main way we made that happen was by focusing on the theory of constraints. We looked at everything we have, and this is a very common thing entrepreneurs face, right? We all wear 10, 20 different hats at a lot of projects and it’s very easy to get very busy and do lots of stuff but not be effective.”

Instead of tackling multiple initiatives simultaneously, we identified the single biggest constraint holding us back and focused exclusively on resolving it.
Once that constraint was addressed, we moved to the next bottleneck, maintaining discipline around prioritization.

This approach helped us work more effectively rather than just efficiently. By concentrating our efforts on the factors that would drive the most significant results, we achieved growth and profitability while reducing unnecessary stress.

Creating a Marketplace of Investment Solutions in Property Llama

A consistent piece of feedback we’ve received is that while our software is excellent at identifying underperforming properties, users needed more guidance on potential solutions.

“One of the most common things we’ve heard from people over the years is they plug their properties of software. They come to one of our events or webinars and they’re like, ‘wow, I didn’t realize I had all these red light ROE properties. I didn’t realize that my portfolio was underperforming the stock market.'”

In January, we launched our “10 Strategies” webinar as part of our Portfolio Analysis Mastermind series, outlining various approaches that make sense in the current market.
These strategies included converting properties to room-by-room or medium-term rentals, creative refinancing options, and methods for repositioning equity to align with cash flow goals.

Building on this momentum, we’re developing the Property Llama Marketplace, set to launch in Q2. This platform will showcase investment opportunities spanning different strategies, risk profiles, and management styles – all integrated with our existing analytics software.

“This will also all be integrated in the app. So once we point out, hey, the red light ROE property, you can hit a few buttons on the system and show, hey, if you did this or if you did strategy two or three or four, here’s how it looks.”

Looking Forward

The shifts we’ve made in Q4 have positioned Property Llama for continued growth and innovation. By maintaining our quarterly update cadence, we can share progress more frequently than our previous annual approach allowed. This transparency helps us attract resources for growth while hopefully inspiring your own business and portfolio improvements.

We’re excited about the road ahead, particularly the launch of our marketplace in Q2. This platform will provide a comprehensive buffet of investment options tailored to different investor needs and preferences – something we’ve found lacking in the current landscape.

If you have questions about anything discussed in this episode or just want to connect, reach out to me directly at [email protected]. Building relationships is how we discover opportunities and grow together as a community of investors.

Links from Podcast

Property Llama: https://propertyllama.com/

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