In this must-listen episode of Design Business Freedom, you’ll dive deep into one of the trickiest topics in your design business—pricing. Whether you’re just getting started or you’ve been in the industry for years and still feel uneasy when talking numbers, this episode will help you shift your mindset, clean up your pricing structure, and finally charge what you’re worth with confidence. Melissa shares real-world examples, outlines the costly mistakes many designers make, and shows you how to approach pricing conversations with the ease of passing the salt at dinner.

You’ll also discover why using flat fees can change your business, how to package your services for greater profit, and when (and how) you should raise your rates. Plus, you’ll learn why specializing can fast-track your success and how letting go of the wrong clients opens the door to building a business that truly lights you up.

IN THIS EPISODE, YOU WILL HEAR:

• (01:23) Why pricing by the square foot can set you up for failure—and how you can avoid it
• (06:00) How to treat money conversations like “pass the salt” moments so you stay confident and unattached
• (14:34) The three pricing models you need to know (and why hourly is the one you should ditch)
• (21:20) Why knowing your profit margins empowers you and helps you grow faster
• (27:49) How specializing in a niche can help you attract more of your dream clients
• (41:49) Why you need to raise your rates every single year—and how to do it without fear

SUPPORTING RESOURCES:

• Join the Design Business Freedom Facebook Group: Design Business Freedom Facebook Group
• Book a Call: book-a-call to explore how coaching can take you there faster

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.