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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Your design work might be stunning—but what truly sets you apart in a competitive market is the experience you deliver. In this episode of Design Business Freedom, you’ll dive into the client journey from start to finish. Melissa walks you through how to turn your design process into an elevated, polished experience that builds trust, eliminates confusion, and leaves your clients raving (and referring).
From the initial inquiry to the final reveal and beyond, you’ll discover how every single touchpoint can be an opportunity to wow your clients. Learn how to map your process into a journey that reflects your brand, enhances your value, and runs like a well-oiled (and joyful!) machine. If your current client experience isn’t as polished as your portfolio, this episode is a game-changer.
IN THIS EPISODE, YOU WILL HEAR:
- (01:05) Why clients hire you for more than just beautiful design—and what really separates you in the market
- (05:48) How to confidently introduce your feasibility package or style and comfort assessment
- (12:33) The importance of presenting your proposal live (or via Loom) to avoid the “telephone game” with couples
- (17:35) What to include in your onboarding expectations document to reduce project interference
- (26:14) Why presenting just one confident design scheme is your best move—and how to back it up with expert education
- (34:57) How systems (and support) make procurement smooth and profitable, not stressful
- (39:08) The final step that too many designers skip—client debriefs and staying connected post-project
SUPPORTING RESOURCES:
Join Melissa at High Point Market:
- Saturday, October 25 at 10 a.m. — Universal Furniture: Five Secrets to Scaling Without Sacrifice
- Sunday, October 26 at 12 p.m. — Antiques & Design Center, Suites at Market Square: Outsource to Escape the Overwhelm
When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.
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