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You don’t need a convention center or a six-figure budget to compete in the meetings market.

You just need to know who you’re built for — and how to prove it.

In Part 2 of Can Your Small Town host Conferences and Meetings? Vicky digs into the next layer: how to find the right groups, partner smart, promote wisely, and turn small wins into repeat business.

Learn where to look for groups that crave authenticity over amenities, how to build credibility without spending big, and how to turn your first retreat or board meeting into marketing gold.

Because they can probably outspend you — but they can’t outshine what’s real and that’s the spark people remember.

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19 episodes