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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Main Street grabs the spotlight; side streets earn the encore.
This episode spills the tea on the Side Street Spillover Effect—that blink-and-decide moment when visitors either wander deeper or beeline for the car.
Vicky hands you a bold, do-it-now game plan: corner-turning quick wins you can launch this week, plus a 90-day glow-up to maintain the momentum. Expect no-fluff moves: quirky wayfinding, twinkle lights, micro-markets, and cross-shop “breadcrumb” ideas that yank people off Main Street.
You’ll snag punchy micro-copy (the kind strangers actually follow) and leave with a clean to-do list. Grab the free companion worksheet and turn your next corner into a detour-worthy “ooh, what’s down there?” moment.
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