In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Arian Oosthoek, co-founder at Simpson, to explore how AI can transform pricing strategy for mid-market companies.

He shares how Simpson grew from an academic project into a scalable SaaS platform built for flexibility, control, and practical implementation.

Arian reflects on early market resistance, the rise of AI-driven demand, and the technical decisions that helped Simpson scale across industries.

Episode highlights:

• What companies get wrong when implementing pricing algorithms

• How to overcome early market resistance and scaled adoption

• Why timing matters in AI product adoption

• The strategic limits of software development outsourcing in high-context domains

• What “hyperlearning” means and how it powers continuous pricing optimization

Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.

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Check out Devico - https://devico.io

Check out DeviQA - https://www.deviqa.com

Learn more about Devico's software development outsourcing services - https://devico.io/services/software-development-outsourcing

Learn more about DeviQA's AI testing services - https://www.deviqa.com/services/ai-testing-services/