Hey saints, it's Ray Oster with Devine Jamz Gospel Network your Christian music marketing promoter. What I'm about to tell you might sound from out space. But trust me, it's in the best interest of promoting your music in the most cost-effective way. Saints it's time you think like a content marketer and not a recording artist when promoting your music. What do I mean? Content marketing, through the creation and distribution of valuable content, can aid with brand recognition and credibility. In certain circumstances, the message employed may attract a larger audience than the music itself.

A song alone may not effectively convey the inspiration behind the creation and recording of a project. It is through relatable experiences communicated through your content that it is most likely to resonate with the intended audience, if executed correctly. This podcast episode will explain what content marketing is and how it practically benefits recording artist. We've also created a written publishing on "Think like a content marketer not a recording artist" on our website with visuals. Please visit the site to explore our content and support services.