Tired of dancing on Reels, posting every day, and still staring at empty salon chairs?
In this episode of Diary of the Search Queen, I’m breaking down the real reason so many salon owners are stuck in the scroll-and-hope cycle—and why relying solely on social media is burning you out without booking you out.
If you’ve ever wondered whether to keep investing your time into Instagram or shift your strategy to Google, this is the episode you’ve been waiting for.
In this episode, I share:
Why social media is interruption-based (and what that means for your marketing)
The difference between “scroll mode” and “search mode” – and why Google wins
Why your ideal clients are already looking for you (but can’t find you)
The 3 types of Google Ads that actually convert
The role SEO plays in building long-term, sustainable visibility
Real client examples of how we turned bookings around (without discounting)
Why having juniors post on social media isn't a strategy—filling their books is
Whether you’re:
✓ posting every day with nothing to show for it
✓ stuck discounting to fill chairs
✓ ready to grow but burnt out from DIY marketing...
This episode will help you step into a smarter, simpler strategy that works.
Want more?
Book a free strategy session: [Link in show notes]
Download the Google Ads + SEO checklist: Get it here
Follow me on Instagram: @sonjathesearchqueen
Learn more: sonjathesearchqueen.com
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