Artwork
iconShare
 
Manage episode 523733259 series 2973315
Content provided by Dig Insights. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dig Insights or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On this week’s episode, host Jess Gaedeke is joined by Brian Lechner, Senior Director of Category Leadership at Premier Nutrition, to unpack how the protein category defied traditional CPG rules to become a mass-market force, why retailers who “build it” are winning big, how innovation is shifting toward new formats and demand moments, and what GLP-1–driven behavior changes mean for the future of nutrition.

  continue reading

151 episodes