In the latest episode of the Digital Banking Podcast, host Josh DeTar sat down with Kirk Kordeleski, Partner at PARC Street Group. They explored what it took to build a thriving credit union in today’s environment—one where competition, technology, and member expectations were always changing. Kirk shared why credit unions had to set ambitious goals and maintain a clear vision, even as the industry faced slow growth and increased consolidation.

Kirk explained how a strong culture, driven by energy, learning, and accountability, created real momentum. He argued that success came from setting bold targets, communicating a shared purpose, and operating with both efficiency and heart. Kirk also tackled the tough questions around executive compensation, mergers, and the unique challenges that came with leading not-for-profit financial institutions. He believed intellectual honesty and performance-based rewards were key to attracting and keeping the right talent.

Throughout the conversation, Kirk returned to the value of positive leadership and the importance of doing the hard work. He encouraged leaders to build teams that were proud of their mission and unafraid of change. For Kirk, when credit unions got these elements right, they achieved more than growth—they delivered meaningful results for their members and their communities.