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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We’ve all heard it: “You just need to show up more on social media.”
But what if visibility didn’t have to mean constant posting, daily stories, or living inside the algorithm?
In this conversation with Kylie Kelly—email marketing strategist, host of The Email Growth Show, and creator of top online events—we’re unpacking what it actually means to grow your audience in a way that feels sustainable, human, and honest.
Kylie built her own list from zero to 7,000+ engaged subscribers—without relying on social media hustle. And today, she’s walking us through how to do the same.
If you’ve been craving more connection and less pressure in how you show up, this episode is your permission slip to redefine visibility and start building a business that fits your life.
💬 In this episode, we talk about:
- Why “just post more” isn’t a visibility strategy
- How Kylie built a 7K+ subscriber list using connection, not performance
- The mindset shift from chasing reach to nurturing relationships
- How motherhood reshaped her approach to business and visibility
- What sustainable visibility looks like when life is full
- The systems and strategies that make audience growth actually feel good
Timestamps:
- (02:15) Why social media doesn’t define your visibility
- (06:40) Growing your audience off social media
- (10:10) How Kylie built her list through authentic connection
- (15:25) The emotional side of visibility for women in business
- (22:00) The overlap between motherhood, leadership & marketing
- (28:30) Building a business that fits your life—not the other way around
- (32:15) Tracie’s takeaway: Visibility is about connection, not constant performance
- (33:45) Reset Sessions invitation & final thoughts
🔗 Connect with Kylie
Website: https://kyliekelly.com/
Instagram: https://www.instagram.com/kylie_kelly/
🧩 Mentioned in this Episode
- The Email Growth Show (Kylie’s podcast)
- Reset Sessions with Tracie: https://www.traciepatterson.com/reset-sessions
💡 Your Next Steps
- Work with Me: https://www.traciepatterson.com/connect
- Ask Me Anything About Business: https://traciepatterson.com/ama
- Free training: Build a launch that fits how you actually lead 👉🏼 https://traciepatterson.com/style
- Connect on Social: https://www.instagram.com/thetraciepatterson
🎧 CREDITS
Music: ColourfulSounds
Podcast Editor: Maia McLachlan
Photo: WorkPlay Branding
45 episodes
