Welcome back to Digital Dividends, the podcast powered by Your Digital Solution. In this episode, host Mark Jones sits down with special guest Jodie Hilton for a deep dive into what it really takes to build a brand that attracts, converts, and retains customers in a digital-first world.

From high-level strategy to on-the-ground execution, Mark and Jodie unpack the intersection of brand identity, performance marketing, and smart automation—and how businesses can blend all three to fuel sustainable growth.

✨ In this episode, you’ll discover:

• Why traditional branding alone isn’t enough anymore
• How to align strategy with measurable performance outcomes
• Smart automation tools and tactics that amplify your brand’s impact
• The biggest brand mistakes businesses make (and how to avoid them)
• Real-world insights to help your digital presence sell, not just look good

Whether you're a business owner, marketer, or creative, this conversation will give you the clarity and confidence to take your brand from nice-looking to high-performing.

🔔 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Digital Dividends.

📣 Have questions or a topic you’d love us to cover? Drop a comment below!