Summary
In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spending as an investment rather than a cost. The conversation provides valuable insights for business owners looking to enhance their marketing strategies and effectively engage with customers.
Takeaways

• Organic marketing is not free; it incurs costs.
• Monitor site traffic and engagement to know when to switch to paid ads.
• Search advertising is a fundamental starting point for paid campaigns.
• Understanding your audience demographics is crucial for platform selection.
• Be creative and unique in your advertising approach.
• Ad rejections can be costly and time-consuming.
• Investing in ads requires a sufficient budget for meaningful impact.
• Long-tail keywords can help businesses stand out in competitive markets.
• Consider audio advertising as an overlooked opportunity.
• Paid advertising should be viewed as an investment in business growth.

Chapters
00:00 The Shift from Organic to Paid Advertising
03:33 Choosing the Right Ad Platform
11:07 Common Mistakes in Paid Advertising
18:23 Preparing for Paid Advertising Success
Links
www.getalwayson.com
https://www.linkedin.com/in/kyminsana/
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