In this episode, Richard Bliss and David Meerman Scott discuss the evolution of marketing and public relations from the days before the digital world and now. Learn the old rules and the new rules: what is the same and what has changed. Listen for what you should currently be doing to get the attention of your customers on various platforms, how algorithm changes impact the information your audience receives from you, and how you should best digitally present yourself, your messaging, and your company to get in front of the people you're trying to reach.
Host: Richard Bliss
Guest: David Meerman Scott
Podcast Manager: Kimberly Smith
Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find David Meerman Scott on LinkedIn: https://www.linkedin.com/in/davidmeermanscott/